In many projects, I would have opted for a quick test on a low-cost bare-bones prototype. However, in this case, I decided to go straight into development to test the...

Instead of going straight into high fidelity UI design, I started by creating wire-frames to quickly get a grasp of the pros and cons of different design variations. The wire-framing...

To get a deeper understanding of the social mention user feedback, I conducted a series of interviews with different user segments including locals, members and tourists. The interviews showed that...

The decision to focus on redesigning the pick-up flow resulted from a social mention analysis coupled with considerations on ROI. I did a social mention analysis to identify issues in...