Client

GAME GOLF

My role

User research
Brand coordination
UI design

Year

2017-18

Challenge

To create a coherent, fluent and unobtrusive user experience across physical and digital devices

Solution

An important factor in playing golf is the mental game. In order to perform well, you need to be 100% focused and present in the now. You don’t want to be disturbed by unrelated things like prompts from Facebook and the like. The solution takes this into account by limiting the interactions between the user and digital devices. Game Golf Pro introduces live tracking. Unlike prior golf tracking devices, the technology enables auto-detection of shots. This means that users no longer has to worry about their smartphone once everything is initially set up. To enhance the user experience emphasis has been put on creating intuitive interactions when setting up and configuring devices and designing a consistent look and feel across all artifacts.